The structure of a good prompt
- Role and context — 'You are helping a [type] business that serves [customers].'
- Task — one clear job.
- Inputs — paste the facts; never let it guess numbers.
- Format — length, tone, headings, bullet points.
- Constraints — 'Do not invent statistics or testimonials.'
Sales and marketing
- Write a 120-word follow-up email to [name] who requested a quote for [service] five days ago. Friendly, no pressure, one clear question.
- Turn these call notes into a one-page proposal with scope, timeline, price and next step: [notes].
- List ten questions a [customer type] asks before buying [product], with short honest answers.
- Rewrite this service page for a customer who has never heard of us. Keep every fact; remove jargon: [text].
Operations and people
- Write a job ad for a [role] focusing on the outcomes in this list: [outcomes]. Include pay range [range].
- Turn this meeting transcript into decisions, owners and deadlines: [transcript].
- Draft a simple refund policy for a [business type] using these rules: [rules].
- Create a first-week onboarding checklist for a new [role].
Finance and reporting
- Summarise these monthly figures in five bullet points for the owner, highlighting anything that changed by more than 10%: [figures].
- Explain in plain English what this profit and loss statement says about the business: [P&L].
- Draft a polite but firm reminder for an invoice that is 30 days overdue.
Always check the output
AI models can state wrong facts confidently. Check every number, name and claim before anything leaves the business.